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Ace Retail Group announced plans for a Westlake Ace Hardware store at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to start in early 2027, with a soft opening anticipated for summer 2027; the company has not provided a firm opening date.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh company-owned location in the greater St. Louis area. The planned store at 99 Old Sugar Creek Road is expected to begin remodeling in early 2027, with a soft opening anticipated for summer 2027.
The store is planned for a free-standing building of about 12,500 square feet that formerly housed a Goodwill. The company says the site will have approximately 11,000 square feet of retail space, a large parking lot and access from New Sugar Creek Road. The source report did not give a final opening date or say when the remodeling work would be completed.
Ace Retail Group currently owns and operates six Westlake Ace Hardware locations in the St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton store would add another location to that local network. Fenton is described in the report as a suburban community of about 28,000 residents.
President Bob Massengill said the new store would bring the chain’s service and products to more local homeowners. His comments describe the company’s aims; they do not provide details about staffing, product selection, store services or the project’s investment cost.
A Seventh Store for St. Louis
The planned location would give residents in and around Fenton another nearby hardware retailer and extend Ace Retail Group’s existing St. Louis-area footprint. For customers, the practical significance will depend on the final store layout, merchandise and services, none of which have been detailed beyond the planned retail space.
The project also puts a previously used retail building back into commercial use, according to the site description. Its stated size and parking provision suggest a substantial neighborhood store, but the announcement does not quantify expected employment, sales, construction spending or effects on nearby businesses. Those outcomes should not be assumed from the location announcement alone.
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Ace Retail Group’s Local Footprint
The new Fenton project is an addition to a company-operated group of six Westlake Ace Hardware stores in the greater St. Louis area. The locations listed by the report are spread across several communities, including Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The announcement does not say whether Ace Retail Group has other stores beyond those six in the region.
The company plans to use an existing free-standing building at 99 Old Sugar Creek Road, rather than announcing a newly constructed site. Remodeling is scheduled to begin in early 2027. The summer 2027 soft opening is an anticipated milestone, not a confirmed date for a full opening.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Store Plans
The company has not announced an exact opening day. The report says a soft opening is anticipated for summer 2027, while remodeling is scheduled to begin in early 2027; both timings may be subject to change. It is not clear whether the store will hold a separate grand opening or when it would begin regular operations.
Details about jobs, hiring, prices, inventory, services and project cost were not included in the announcement. The source also does not provide a construction or permitting schedule, so those steps and their status cannot be confirmed from the available information.
Remodeling Planned for 2027
The next stated milestone is the start of remodeling in early 2027. Ace Retail Group anticipates a soft opening in summer 2027. The company has not released a more precise construction timetable or an exact date for customers to visit, so further updates would be needed to confirm whether that target remains on schedule.
Readers interested in working at or shopping at the Fenton store will need to wait for the company to share hiring information, store hours and details about its merchandise and services. No such information was provided in the announcement reported on October 29, 2026.
Key Questions
Where will the new Westlake Ace Hardware be located?
The planned store is at 99 Old Sugar Creek Road in Fenton, Missouri, in a building formerly used by Goodwill.
When is the Fenton store expected to open?
A soft opening is anticipated for summer 2027. The company has not announced a specific date, and remodeling is scheduled to begin in early 2027.
How large is the planned store?
The building is approximately 12,500 square feet, with about 11,000 square feet designated for retail space, according to the report.
How many Westlake Ace Hardware stores does the company already operate in the St. Louis area?
Ace Retail Group currently owns and operates six locations in the area. The Fenton store would be an additional location.
Have hiring plans or store services been announced?
The announcement did not specify staffing, hiring, store hours or particular services. Those details remain unconfirmed.
Source: hardwareretailing.com
