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House Beautiful reports that plum is gaining traction in home design, citing Havenly figures showing increased orders for purple furniture and plum or jewel-toned decor. Designers recommend choosing a deep, complex shade and testing it with flowers or accessories before committing to paint or upholstery.
Plum is gaining ground in home design, according to a House Beautiful report that cites rising orders for purple furniture and plum-toned decor at brands associated with Havenly. The figures suggest a shift toward deeper, more colorful interiors, while designers interviewed for the report say the shade can work in spaces ranging from a powder room to a living room when it is paired thoughtfully.
Havenly Chief Commercial Officer Lee Anne Blake told House Beautiful that orders for purple and plum furniture at Interior Define rose in each quarter from Q3 2025 through Q3 2026, amounting to a 34 percent relative increase. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The report does not provide the underlying order counts or the exact comparison period for that year-over-year figure.
Blake said customers shopping through Havenly’s brands are requesting white, cream and beige pieces less often. She linked the interest in plum and other jewel tones to a broader appetite for color and moody interiors, and to the current popularity of Art Deco-inspired design. Those explanations are her assessment of the trend, not independently measured causes in the figures cited.
Designers advise looking for plum shades with brown, red or gray undertones rather than bright, grape-like purple. For a small test, Marshalls and T.J. Maxx home expert Taniya Nayak suggested arranging plum or berry-colored dahlias in a vase. Other lower-commitment options include a pillow, accent chair, rug or artwork; paint, wallpaper and larger upholstered pieces make a more substantial statement.
How Plum Changes a Room
The reported figures offer a measurable sign that some shoppers are moving beyond familiar neutral palettes. For readers considering a refresh, plum may provide a way to add depth and color without choosing a vivid primary shade. Blake described the color’s warm brown and red undertones as giving it an earthy, grounded quality, and compared its versatility to navy or forest green. That is a design judgment, not a guarantee that every plum shade will suit every room.
The practical difference is the level of commitment. A vase of flowers or a small textile can be moved or replaced; painting walls, installing wallpaper or buying a plum sofa has greater cost and visual impact. Designers quoted by House Beautiful suggest using a smaller, more intimate room—such as a powder room, library or primary bathroom—to experiment more boldly. In larger shared spaces, an accent piece can help test how the color relates to existing furnishings and light.
There is no single formula for balancing the shade. Designer Erika Johnston cautioned that a plum item can feel disconnected if it does not have enough relationship to the rest of the room. Repeating the color elsewhere or adding a third hue may help it feel integrated, though the best balance depends on the existing palette, materials and room.
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From Runways to Living Rooms
The House Beautiful report presents plum as part of a wider color movement, noting interest in purple in both fashion and interior design. It says designers expect the color to remain influential into 2027, but that projection is an expert expectation rather than a confirmed forecast backed by the sales figures alone.
The report’s advice focuses on making plum feel considered rather than treating it as an isolated splash. Designer Kamber Mason warned against overly bright grape purples, while Isabel Clune recommended shades with depth and pairings such as aged brass, stone, patterned textiles, rich wood and handmade tile. Lindsay Angyus suggested combining plum with less expected colors, including muddy olive, tobacco brown or dusty pink. The source material ends before completing another designer’s suggested color pairings, so no additional combinations are attributed to that designer here.
For a stronger commitment, the designers cited recommend applying plum across a small room rather than limiting it to one disconnected object. Amy Kartheiser suggested painting all four walls, and potentially the ceiling, in a space where a bold treatment feels appropriate. The report also presents accessories as an alternative for people who want to preserve their current room palette.
“At Interior Define, orders for purple and plum furniture grew consecutively every quarter from Q3 2025 through Q3 2026, representing a 34 percent relative increase.”
— Lee Anne Blake, Havenly chief commercial officer, quoted by House Beautiful
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What the Trend Figures Leave Out
The figures cited are from Havenly and Interior Define, not a comprehensive measure of the entire home-furnishings market. The report does not include order totals, market share, survey methods or a full definition of the year-over-year comparison for the 53 percent increase in sourced decor items. It also does not establish that consumer preferences have shifted across all retailers or regions.
It remains unclear whether the reported gains will continue after Q3 2026 or whether plum will retain its prominence in 2027. The forecast that it will remain a major influence comes from the report’s design sources; the available figures do not prove how long the trend will last. Nor does the source establish that plum works in every room or with every existing palette—the advice is conditional on shade, lighting and the room’s other materials.
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How to Test Plum at Home
For readers interested in the trend, the next step suggested by the designers is to test the color against the room’s current furnishings and lighting. Start with flowers, a pillow, artwork or a small upholstered piece, then see whether the shade connects with other colors and materials before making a permanent change.
Those considering paint, wallpaper or larger furniture can use the designers’ guidance to select a plum with brown, red or gray undertones and decide whether a contained room is the right place for a fuller treatment. The report provides no announced follow-up sales data or formal forecast date. Whether the interest continues into 2027 will depend on future purchasing patterns, which are not yet established.
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Key Questions
What does the report say about demand for plum decor?
Havenly’s Lee Anne Blake said Interior Define orders for purple and plum furniture rose in every quarter from Q3 2025 through Q3 2026, a reported 34 percent relative increase. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year.
Which plum shades do designers recommend?
Designers quoted in the report favor deep plum shades with brown, red or gray undertones, rather than bright grape or blue-purple hues. They suggest pairing the color with materials such as rich wood, stone, patterned textiles or aged brass.
How can I try plum without repainting?
Try berry-colored flowers, a plum pillow, artwork, a rug or an accent chair. Nayak recommends flowers as a temporary way to judge how the shade looks with a room’s palette and lighting.
Is plum expected to remain popular in 2027?
House Beautiful’s report says design sources expect plum to remain influential into 2027. That is a projection, and the cited sales figures do not establish how long the trend will last.
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