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Anderson Tuftex’s 2027 Floor Forecast, based on a survey conducted with The Harris Poll, found that nearly 40% of surveyed homeowners actively shopping for flooring were choosing warm, natural honey-toned hardwood. The manufacturer also cited sales data, but the report does not provide detailed sales figures or establish that the survey represents all U.S. homeowners.
Nearly 40% of homeowners surveyed who were actively shopping for new flooring said they were choosing warm, natural honey wood tones, according to Anderson Tuftex’s 2027 Floor Forecast, reported by Apartment Therapy. The finding points to a shift in the preferences of the survey group away from darker and cooler wood finishes, though it does not establish that the trend applies to all U.S. homeowners.
The forecast was produced by Anderson Tuftex, a flooring manufacturer, in partnership with The Harris Poll. The report says the research included more than 250 working interior designers and more than 500 homeowners who were actively shopping for flooring. The company also used sales data to support its findings, but the Apartment Therapy report does not publish the underlying sales figures or describe their scope.
Within the homeowner group, nearly 40% said they were choosing warm, natural honey tones for hardwood flooring in new or renovated homes. By comparison, 13% selected medium or “chocolate” brown woods. The report says fewer respondents favored darker or off-brown finishes, including smoky mid-tones, cool gray floors, and ashier colors with silver or gray undertones; it does not give percentages for those individual categories.
The report identifies white oak, pecan, and ash as popular wood types among both designers and homeowners. It names Anderson Tuftex finishes “Flaxen,” “Barley,” and “Fawn” as examples fitting the honey-toned look. Those are product names from the manufacturer, not independently ranked flooring options across the wider market.
What the Flooring Preference Shift Suggests
Flooring is a costly, long-lived part of a home, so changing preferences can affect renovation choices well beyond the color of a single room. For homeowners planning a project, the survey offers a snapshot of what other active shoppers say they are choosing: warmer wood colors were more common than the medium and chocolate-brown category in this sample.
The finding may also be useful to designers and retailers making decisions about product ranges and displays. However, it should be read as a reported preference among a defined group of shoppers, not a guarantee about future demand or a recommendation that homeowners replace existing floors. Floor color is one design consideration among many, including the room’s light, furnishings, maintenance needs, and the cost of installation.
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How Anderson Tuftex Built Its Forecast
Apartment Therapy says its writer reviewed early data during a visit to Anderson Tuftex’s headquarters in Dalton, Georgia. The resulting 2027 Floor Forecast is the manufacturer’s first flooring forecast, according to the report, and combines survey responses with company sales data. The available article describes the survey’s participant groups but does not provide the full questionnaire, field dates, sampling approach, or sales-data period.
The report frames the honey-tone finding against recent interest in white oak and bleached, muted finishes, as well as renewed attention to honey oak in kitchens. That comparison is the article’s design context; it is not evidence that every homeowner is moving away from pale wood or that the same pattern has appeared in every region or price segment.
“Nearly 40% of those surveyed indicated that they are actively choosing warm, natural honey wood tones when buying hardwood flooring for new and renovated homes.”
— Anderson Tuftex 2027 Floor Forecast, as reported by Apartment Therapy
Limits of the Survey Findings
The findings describe responses from more than 500 homeowners actively shopping for flooring and more than 250 designers, but the article does not provide enough methodological detail to judge how closely those participants represent the broader U.S. population. It also does not state when the survey was conducted, how respondents were recruited, or how the listed color categories were defined.
Although Anderson Tuftex says it used sales data alongside the survey, the reported article gives no sales totals, time period, or comparisons. It is therefore unclear whether actual purchases show the same pattern as survey intentions, whether the trend varies by location or budget, or how preferences may change by the time the 2027 forecast period arrives.
What to Watch in Flooring Sales
The next useful evidence would be published methodology and sales figures that show the forecast’s sample, timing, and market coverage. Subsequent reporting or updates from Anderson Tuftex could clarify whether honey-toned floors are gaining share in purchases, rather than simply appearing frequently among the surveyed shoppers.
For homeowners, the report is a market snapshot, not a timetable for replacing a floor. Anyone considering an update can compare wood species, finishes, samples, and installation costs in the conditions of their own home. Whether the survey’s preference persists will become clearer through later sales reporting and future research.
Key Questions
What did the flooring survey find?
Nearly 40% of the homeowners surveyed who were actively shopping for flooring said they were choosing warm, natural honey-toned hardwood. The report gives 13% for medium or chocolate-brown woods.
Who conducted the research?
Anderson Tuftex produced its 2027 Floor Forecast in partnership with The Harris Poll. The company also said it used sales data to support the survey findings.
How many people took part?
The report says the research included more than 250 working interior designers and more than 500 homeowners actively shopping for flooring. It does not provide full survey methodology in the article.
Which wood types and finishes did the report name?
The report lists white oak, pecan, and ash as popular wood types. It names the Anderson Tuftex finishes “Flaxen,” “Barley,” and “Fawn” as examples of the honey-toned look.
Does the survey prove dark floors are going out of style?
No. The figures describe preferences among a particular group of flooring shoppers. The article does not establish a nationwide trend, provide detailed sales comparisons, or show that darker floors are no longer popular.
Source: apartmenttherapy.com
