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The Atlanta Hawks and State Farm Arena announced a multiyear partnership naming The Home Depot their official home improvement partner. The deal includes arena branding, fan promotions, digital content, College Park Skyhawks rights and youth and career programs across metro Atlanta.
The Atlanta Hawks and State Farm Arena have announced a multiyear partnership with The Home Depot, naming the Atlanta-based retailer their official home improvement partner. The agreement includes arena branding and fan activities, digital content and community programs, extending the partnership beyond sponsorship signage to youth engagement and career exposure initiatives.
The partnership centers on the Atlanta Hawks Fan Zone, the arena’s interactive fan destination, and Harry the Hawk’s Nest, Built by The Home Depot. The retailer will also receive static and digital placements around State Farm Arena, including the 200-Level Impact Board, courtside and concourse LED displays, the arena’s digital marquee, and integrations with in-game shot tracking and statistics.
Fans will see a season-long promotion called “Build the Noise”, with hammer sticks distributed at all 41 regular-season Hawks home games and at every Hawks playoff home game. The Home Depot will also present the Hawks Value Pack ticket offer. For digital audiences, the company will present the team’s “Built in the G” YouTube series and its roster page on Hawks.com.
The deal includes rights involving the College Park Skyhawks, Atlanta’s NBA G League affiliate, including branding, community ticketing and talent appearances. Community programming will include My Dreams Realized, a student engagement effort with Atlanta Public Schools that introduces students to construction, design and skilled-trades careers, as well as a Future City Exposure Day and field-based learning. A separate Community Court Tour will pair summer basketball and fitness clinics for children ages 6 to 16 with Saturday Kids Workshop DIY activities.
A Deal Extending Beyond Arena Signs
The agreement gives The Home Depot visibility across Hawks games, team media and community initiatives, while giving the team and arena a partner for programming aimed at local students and young people. The breadth of the listed placements—from the Fan Zone to digital content and in-game statistics—means the sponsorship is designed to reach fans in the venue and through team channels.
For metro Atlanta residents, the community programs are the most direct public-facing element beyond game nights. My Dreams Realized is intended to introduce students to career paths in construction, design and skilled trades; the court tour combines youth basketball and fitness with hands-on building activities. The companies announced these as parts of the partnership, but have not provided participation targets or measures of impact.
The agreement also links the Hawks’ NBA team with the College Park Skyhawks, widening the relationship across the organization’s basketball properties. Its financial value and specific commercial terms have not been disclosed, so the scale of the deal cannot be measured from the announcement.
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Atlanta Brands Join Forces
The Home Depot is headquartered in Atlanta, and the Hawks described the retailer as a brand with a strong connection to the city. The announcement frames the agreement as a local partnership built around both sports and community activity, rather than solely a product or retail promotion.
Hawks and State Farm Arena president of business enterprise and chief commercial officer Andrew Saltzman said the partnership would combine fan activations with programs introducing students to high-demand careers. The Home Depot’s vice president of integrated marketing, Allison Kolber, said the company viewed the deal as another way to connect with customers through live sports and local events.
The announcement sets out several elements of the deal but does not give a precise start date for every activation. It does specify that an annual donation supporting The Home Depot Foundation’s work will begin with the 2027-28 season.
““This partnership builds on our presence in live sports and gives us another meaningful way to show up for our customers around the moments that bring people together.””
— Allison Kolber, The Home Depot’s vice president of integrated marketing
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Terms and Program Reach Remain Undisclosed
The organizations have not disclosed the financial terms, the exact length of the multiyear agreement or whether it includes renewal options. The announcement also does not specify how many students or young people are expected to take part in the education and clinic programs, or how their outcomes will be evaluated.
While the agreement identifies placements, promotions and community activities, operational details—including dates for the Future City Exposure Day and Community Court Tour—were not included in the source report. The timing and format of individual activations may be announced separately.
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Activations Roll Out Across Hawks Seasons
The partnership is set to appear across Hawks home games and team channels, with hammer-stick distributions planned for all 41 regular-season home games and every Hawks playoff home game. The arena features, Value Pack ticket offer and digital sponsorships will provide other visible parts of the agreement during the seasons covered by the deal.
Community activities are also expected to take place through the student career program and summer court tour. The stated longer-term milestone is an annual donation to support The Home Depot Foundation beginning in the 2027-28 season. The organizations have not yet published a fuller schedule or participation details.
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Key Questions
What did the Hawks announce?
The Hawks and State Farm Arena announced a multiyear partnership with The Home Depot, naming it their official home improvement partner.
What will fans see at State Farm Arena?
Planned features include branding in the Hawks Fan Zone and Harry the Hawk’s Nest, arena signage, digital displays, in-game statistics integrations and the “Build the Noise” hammer-stick giveaway.
What community programs are part of the deal?
The agreement includes My Dreams Realized, which will introduce Atlanta Public Schools students to construction, design and skilled-trades careers, and a Community Court Tour with youth clinics and DIY workshops.
Does the partnership cover the College Park Skyhawks?
Yes. The announcement says the agreement includes rights with the Hawks’ NBA G League affiliate, including branding, community ticketing and talent appearances.
Were the financial terms released?
No financial terms or exact contract length were included in the announcement. The agreement is described as multiyear, and an annual donation supporting The Home Depot Foundation is scheduled to begin in the 2027-28 season.
Source: rss
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